About the Author

Bob Wootton

Founder at Deconstruction Consulting

Bob’s advertising career spans over forty years, the first half of which was spent in operational, senior management and ownership roles in some of London most successful advertising agencies.

After a spell as a partner in a boutique communications and management consultancy, he joined British advertisers' representative body ISBA in 1996. There he advocated for, advised and guided most of the UK’s largest advertisers on all media, ad content and production-related matters as the digital landscape exploded.

Exactly twenty years later – in April 2016 – he founded Deconstruction, a consulting vehicle through which he pursues plural business and pro-bono interests, in off- and online media, content and technology.

He has been a director of all the UK’s audience research and content regulation bodies, and an active participant in many successful cross-industry initiatives and working groups. An experienced speaker, moderator, facilitator and commentator in industry and national media, he writes monthly for Mediatel.co.uk and Marketing Week and is an elected member of the Marketing Group of Great Britain.

A Londoner, married with one son, in his downtime he’s a keen cook, mushroom hunter, professional musician and guitar collector with a weakness for sports cars.