About the Author

Gavin Sheppard

Chief Marketing Officer at Smart Energy GB

Gavin is a multi-award-winning marketing leader, with more than a decade of board-level experience across the full commercial and marketing mix. As CMO at Smart Energy GB, he is ultimately responsible for driving consumer consideration and conversion across this extremely complex £11billion transformation programme. One of the first appointments to the executive team, he built the marketing function from scratch, oversaw the creation of the proposition and brand and launched it into the UK consumer market. He now leads a team of more than 45 across advertising; performance and direct response marketing; digital; brand partnerships; insight, analytics and evaluation; and consumer PR functions.

Previously marketing director at specialist communications agency, production house, and television broadcaster Media Trust, he had P&L responsibility for the communications services division, which delivered year-on-year growth, as well as full mix marketing across B2B and consumer brands. He has held senior marketing positions at the Chamber of Commerce and St. John Ambulance, where he was responsible for significant commercial growth.

An alumnus of London Business School, Gavin has won broad industry recognition, with more than 25 awards including British Arrows, Campaign Big Awards and Creative Circles. He is a Marketing Week Vision 100 inductee, a mentor for the Marketing Academy, a member of the Marketing Group of Great Britain, and a frequent marketing industry commentator and speaker. He lives in rural Hampshire with a chocolate spaniel.