About the Author

Heather Andrew

CEO at Neuro-Insight Limited

Heather Andrew is CEO of Neuro-Insight in the UK and her background is in marketing and communication.

Originally with Rowntree Mackintosh, she worked on brands like Kit Kat and Yorkie before becoming Marketing Director of a retail subsidiary.

Working as a Marketing Consultant for Price Waterhouse and Oxford Strategic Marketing, Heather ran projects for multi-national companies across a range of industry sectors including food, retail and OTC.

Since joining Neuro-Insight, Heather has managed projects for clients across many industries, looking at brain response to brand communication, with a view to maximizing the effectiveness of this communication across different media.